Herbig, Paul A : rechercher sur Z-Library

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1

Trade Shows and Fairs

Palumbo, Fred, Herbig, Paul A.

Journal:

Journal of Promotion Management

Année:

2002

Langue:

english

Fichier:

PDF, 195 KB

english, 2002

2

The relationship of reputation and credibility to brand success

Herbig, Paul, Milewicz, John

Journal:

Journal of Consumer Marketing

Année:

1995

Langue:

english

Fichier:

PDF, 147 KB

english, 1995

3

Game theory in marketing: Applications, uses and limits

Herbig, Paul A.

Journal:

Journal of Marketing Management

Année:

1991

Langue:

english

Fichier:

PDF, 994 KB

english, 1991

4

Evaluating the Brand Extension Decision Using a Model of Reputation Building

Milewicz, John, Herbig, Paul

Journal:

Journal of Product & Brand Management

Année:

1994

Langue:

english

Fichier:

PDF, 159 KB

english, 1994

5

The relationship of reputation and credibility to brand success

Herbig, Paul, Milewicz, John

Journal:

Journal of Consumer Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 332 KB

english, 1993

6

Creative problem‐solving styles in the USA and Japan

Herbig, Paul, Jacobs, Laurence

Journal:

International Marketing Review

Année:

1996

Langue:

english

Fichier:

PDF, 36 KB

english, 1996

7

Negotiating successfully in cross-cultural situations

Robert Gulbro, Paul Herbig

Journal:

Industrial Marketing Management

Année:

1996

Langue:

english

Fichier:

PDF, 593 KB

english, 1996

8

Innovation and product liability

Paul A. Herbig, Jim Golden

Journal:

Industrial Marketing Management

Année:

1994

Langue:

english

Fichier:

PDF, 1.36 MB

english, 1994

9

Cultural Differences in International Negotiating

Robert D. Gulbro, Paul Herbig

Journal:

International Journal of Value-Based Management

Année:

1998

Langue:

english

Fichier:

PDF, 34 KB

english, 1998

10

The innovation funnel

Steven M. Dunphy, Paul R. Herbig, Mary E. Howes

Journal:

Technological Forecasting and Social Change

Année:

1996

Langue:

english

Fichier:

PDF, 998 KB

english, 1996

11

Karoshi: Salaryman Sudden Death Syndrome

Herbig, Paul A., Palumbo, Frederick A.

Journal:

Journal of Managerial Psychology

Année:

1994

Langue:

english

Fichier:

PDF, 52 KB

english, 1994

12

A model of reputation building and destruction

Paul Herbig, John Milewicz, Jim Golden

Journal:

Journal of Business Research

Année:

1994

Langue:

english

Fichier:

PDF, 1.10 MB

english, 1994

13

Acceptance of innovations: The customer is the key!

Dunphy, Steve, Herbig, Paul A.

Journal:

The Journal of High Technology Management Research

Année:

1995

Langue:

english

Fichier:

PDF, 1.36 MB

english, 1995

14

The Suq Model of Haggling:

Kramer, Hugh E., Herbig, Paul A.

Journal:

Journal of International Consumer Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 3.62 MB

english, 1993

15

Global markets and the new product development process

Yelkur, Rama, Herbig, Paul

Journal:

Journal of Product & Brand Management

Année:

1996

Langue:

english

Fichier:

PDF, 148 KB

english, 1996

16

Japanese Consumer Protection

Herbig, Paul A., Palumbo, Frederick A.

Journal:

Journal of Consumer Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 136 KB

english, 1994

17

Confucian roots in China: a force for today′s business

Jacobs, Laurence, Guopei, Gao, Herbig, Paul

Journal:

Management Decision

Année:

1995

Langue:

english

Fichier:

PDF, 163 KB

english, 1995

18

The Innovation Matrix

Herbig, Paul A., McCarty, Cynthia

Journal:

Journal of Global Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 1.46 MB

english, 1993

19

MARKETING TO A KEIRETSU

Genestre, Alain, Herbig, Paul, Shao, Alan T.

Journal:

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

Année:

1995

Langue:

english

Fichier:

PDF, 645 KB

english, 1995

20

Serving the aftermarket in Japan and the United States

Paul A. Herbig, Frederick Palumbo

Journal:

Industrial Marketing Management

Année:

1993

Langue:

english

Fichier:

PDF, 912 KB

english, 1993

21

Measuring trade show effectiveness: An effective exercise?

Paul Herbig, Brad O'Hara, Fred Palumbo

Journal:

Industrial Marketing Management

Année:

1994

Langue:

english

Fichier:

PDF, 686 KB

english, 1994

22

How the diffusion of industrial innovations is different from new retail products

Ralph L. Day, Paul A. Herbig

Journal:

Industrial Marketing Management

Année:

1990

Langue:

english

Fichier:

PDF, 586 KB

english, 1990

23

Cultural differences in Germany and Australia

Hugh E. Kramer, Paul A. Herbig

Journal:

Thunderbird International Business Review

Année:

1994

Langue:

english

Fichier:

PDF, 546 KB

english, 1994

24

The effect of culture on the adoption process: A comparison of Japanese and American behavior

Paul A. Herbig, Fred Palumbo

Journal:

Technological Forecasting and Social Change

Année:

1994

Langue:

english

Fichier:

PDF, 2.77 MB

english, 1994

25

The Effect of Information Overload on the Innovation Choice Process

Herbig, Paul A., Kramer, Hugh

Journal:

Journal of Consumer Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 42 KB

english, 1994

26

Measuring intracultural bimodality and cross-cultural diversity in American-Japanese business negotiations

Kramer, Hugh E., Herbig, Paul

Journal:

Journal of Marketing Communications

Année:

1997

Langue:

english

Fichier:

PDF, 189 KB

english, 1997

27

Marketing to the baby bust generation

Herbig, Paul, Koehler, William, Day, Ken

Journal:

Journal of Consumer Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 298 KB

english, 1993

28

Customer Acceptance: The Key to Successful Introductions of Innovations

Herbig, Paul A., Day, Ralph L.

Journal:

Marketing Intelligence & Planning

Année:

1992

Langue:

english

Fichier:

PDF, 591 KB

english, 1992

29

International marketing tool: the Internet

Palumbo, Fred, Herbig, Paul

Journal:

Industrial Management & Data Systems

Année:

1998

Langue:

english

Fichier:

PDF, 194 KB

english, 1998

30

Japanese pricing policies

Howard, Carol, Herbig, Paul

Journal:

Journal of Consumer Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 137 KB

english, 1996

31

The impact of marketing signals on strategic decision‐making ability and profitability

Herbig, Paul A., Milewicz, John

Journal:

Marketing Intelligence & Planning

Année:

1995

Langue:

english

Fichier:

PDF, 173 KB

english, 1995

32

Japan′s Shinjinrui: the new breed

Herbig, Paul A., Borstorff, Pat

Journal:

International Journal of Social Economics

Année:

1995

Langue:

english

Fichier:

PDF, 74 KB

english, 1995

33

Marketing Signals in Service Industries

Herbig, Paul, Milewicz, John

Journal:

Journal of Services Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 67 KB

english, 1994

34

An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA

Herbig, Paul, Genestre, Alain

Journal:

Journal of Consumer Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 162 KB

english, 1996

35

Analysis Note: The Fall of Innovative Hot Spots: Silicon Valley and Route 128

Herbig, Paul A., Golden, James E.

Journal:

International Marketing Review

Année:

1993

Langue:

english

Fichier:

PDF, 1.11 MB

english, 1993

36

The Rise of Innovative Hot Spots: Silicon Valley and Route 128

Herbig, Paul A., Golden, James E.

Journal:

International Marketing Review

Année:

1993

Langue:

english

Fichier:

PDF, 501 KB

english, 1993

37

International Product Rollout:

Herbig, Paul A., Kramer, Hugh E.

Journal:

Journal of International Consumer Marketing

Année:

1992

Langue:

english

Fichier:

PDF, 5.12 MB

english, 1992

38

The Effect of Culture upon Innovativeness:

Herbig, Paul A., Miller, Joseph C.

Journal:

Journal of International Consumer Marketing

Année:

1991

Langue:

english

Fichier:

PDF, 10.31 MB

english, 1991

39

American sogo shosha: American trading companies in the twenty‐first century

Herbig, Paul, Shao, Alan T.

Journal:

Marketing Intelligence & Planning

Année:

1997

Langue:

english

Fichier:

PDF, 62 KB

english, 1997

40

Industrial trade shows abroad

Brad O'Hara, Fred Palumbo, Paul Herbig

Journal:

Industrial Marketing Management

Année:

1993

Langue:

english

Fichier:

PDF, 538 KB

english, 1993

41

The do's and don'ts of sales forecasting

Paul A. Herbig, John Milewicz, James E. Golden

Journal:

Industrial Marketing Management

Année:

1993

Langue:

english

Fichier:

PDF, 941 KB

english, 1993

42

The information superhighway goes international: Implications for industrial sales transactions

A.Coskun Samli, James R. Wills Jr., Paul Herbig

Journal:

Industrial Marketing Management

Année:

1997

Langue:

english

Fichier:

PDF, 900 KB

english, 1997

43

Industrial distributors in the twenty-first century

Paul Herbig, Bradley S. O'Hara

Journal:

Industrial Marketing Management

Année:

1994

Langue:

english

Fichier:

PDF, 534 KB

english, 1994

44

Structure and Innovation

Steve Dunphy, Paul A. Herbig, Frederick A. Palumbo

Journal:

Strategic Change

Année:

1995

Langue:

english

Fichier:

PDF, 1.63 MB

english, 1995

45

The rise and fall of Great Britain's technological leadership: Is the United States following in Britain's footsteps?

Journal:

Technological Forecasting and Social Change

Année:

1991

Langue:

english

Fichier:

PDF, 878 KB

english, 1991

46

The wheel of innovation

Paul Herbig, James E. Golden

Journal:

Technological Forecasting and Social Change

Année:

1993

Langue:

english

Fichier:

PDF, 1.56 MB

english, 1993

47

How to keep that innovative spirit alive: An examination of evolving innovative hot spots

Paul Herbig, James E. Golden

Journal:

Technological Forecasting and Social Change

Année:

1993

Langue:

english

Fichier:

PDF, 1.42 MB

english, 1993

48

Negotiating with Chinese: a cultural perspective

Herbig, Paul, Martin, Drew

Journal:

Cross Cultural Management An International Journal

Année:

1998

Langue:

english

Fichier:

PDF, 148 KB

english, 1998

49

A Review of the Multilevel Marketing Phenomenon

Herbig, Paul, Yelkurm, Rama

Journal:

Journal of Marketing Channels

Année:

1997

Langue:

english

Fichier:

PDF, 93 KB

english, 1997

50

The Japanese Consumer

Herbig, Paul, Howard, Carol

Journal:

Journal of Customer Service in Marketing & Management

Année:

1998

Langue:

english

Fichier:

PDF, 787 KB

english, 1998